CUSOURCE

Branded Communications

OBJECTIVE

As the leading source of continuous learning for the Canadian Credit Union system, CUSOURCE identified the need to develop a cohesive brand architecture that would clearly define each learning module.

SOLUTION

Having developed the “CUSOURCE” name and brand, Mindshape had a strong understanding of the brand attributes and was able to design a complete brand system including an image library, icon structure and a number of communications templates for course outlines.