Intrinsik

Brand Design

OBJECTIVE

Rename and rebrand one of Canada’s most highly specialized environmental toxicology and risk management consulting firms. As part of a larger growth strategy, Cantox was acquiring a Health Sciences division that would require a complete repositioning of the firm.

SOLUTION

Mindshape developed a comprehensive brand strategy including competitive and market research, name generation, brand positioning, identity design, website and marketing collateral as well a complete launch plan including PR and communications.