Kruger Products

GreenWhite™ Brand Development

OBJECTIVE

As an innovator in specialty paper and packaging, Kruger Products required a communications and visual brand identity that would successfully launch one of the industry's only 100% recycled white corrugate liner boards into a highly competitive commercial packaging market.

SOLUTION

Recognised for their environmental work, Mindshape was retained by Kruger Products to develop the communications and visual identity. The result was a distinctive visual brand identity and overall positioning campaign that was leveraged in trade advertising and communications.