Mother Parkers

Tim Hortons Iced Tea

OBJECTIVE

Beverages that support healthy diets are among the world’s fastest-growing food and beverage categories. The objective was to develop a series of ready-to-drink iced tea facings designed to engage the consumer at point of sale and promote the refreshing flavour packed taste of each iced tea product.

SOLUTION

Working in partnership with Mother Parkers, Mindshape leveraged Tim Horton’s widely recognised brand image to design a series of impactful package facings. Each design followed a consistent look and feel with bright illustrations and colour being used as key flavour triggers.