Mother Parkers

Neiman Marcus Café

OBJECTIVE

Neiman Marcus in partnership with Mother Parkers Tea and Coffee were in pursuit of a brand image that would appeal to a more affluent cliental as a destination for fine teas and coffees. The brand revitalization would set the tone for other visual cues including interior design and packaging.

SOLUTION

Mindshape developed a comprehensive brand architecture that included naming recommendations, interior design considerations and packaging solutions. Elegance, glamour and “haute couture” are the only way to describe the outcome – Café Couture, where coffee becomes a heightened experience.