University of Guelph-Humber

Recruitment Campaign

OBJECTIVE

University of Guelph-Humber is a unique educational opportunity in the city of Toronto offering students a university degree and a college diploma in just four years. The university required comprehensive brand image program that would be used across all communications. The initiative would involved extensive communications, planning and design across all faculty and enrolment programs.

SOLUTION

Mindshape adopted the existing identity and created a contemporary brand image that would appeal to the target demographic in way that was unique and distinctive to the University of Guelph-Humber. The resulting recruitment, acknowledgement, advertising and communications programs beat the schools enrolment forecasts and set the stage for continued success.