David brings over 25 years of experience in helping organizations develop purpose driven brand strategy and creative expression to drive market growth and brand trust. As the president and founder of Mindshape, David has built a ‘people first’ culture that has attracted the brightest and most talented people to join Mindshape in our commitment to helping clients solve complex marketing challenges and create deeper connection with customers. His passion for connecting brands with authentic and purpose driven stories has earned Mindshape an award-winning reputation for being among the top creative agencies.
With over 20 years of experience in planning and managing key accounts, Beth brings a high level of strategic thinking and team leadership to ensure client success. Her work in helping clients solve complex marketing challenges and map out usable strategies reinforces the value she brings as a trusted marketing partner. She is well versed in crafting brand stories and working with the agency teams to deliver exceptional creative and flawless activation. Beth works across B2B, B2C and municipal accounts to manage national consumer and public sector campaigns.
Erwin Rivera is a true leader and a progressive thinker who is an industry expert in emerging digital trends and best practices. His 20+ years’ experience makes him a multi-talented digital marketing professional who combines comprehensive technical expertise with a solid set of creative, managerial, and business skills. As the VP Digital and Technology, Erwin keeps his client brands ahead of their competition by developing results-driven digital strategies built on the latest trends and innovations in today’s marketplace. Erwin has delivered big and small digital solutions for a wide variety of clients, for both B2C and B2B brands. His breadth of experience includes work for BMW, Ford, Toyota, Scotiabank, CIBC, Bacardi, Grey Goose, Scotts/ MiracleGro and GogoSqueeze to name a few.
Fred is an award winning senior creative director who takes an entrepreneurial approach to the business of creative. He has led multi-disciplined programs that have won awards across national and international award show. Skilled in brand, digital and experiential, he’s launched creative strategies for such clients as BMW, ROM, Alzheimer's Society of Ontario , Air Canada, Northern Ontario Tourism, TD Bank. Fred is a believer that smart, simple ideas can make a huge difference in how brands are experienced and loved.
Scott delivers inspirational vision and technical oversight to manage all creative deliverables – on time, on budget, and on brand. With over 25 years of agency experience in consumer, retail and channel marketing, Scott leads the studio with expertise in project management, production and quality assurance. He is considered the “go-to” resource for delivering complex production solutions with ease, from retail POP systems and signage to digital activation and experiential road shows.
Angela brings 20 years of experience in the automotive industry to Mindshape’s Ford Remarketing Centre. Whether it’s project management or operational marketing, she successfully manages various duties that always exceed client expectations. Angela has investigated, researched, developed and implemented standard operating procedures for Ford of Canada’s auction partners, evaluating results and making recommendations along the way to ensure success. Outside the office, Angela enjoys taking part in a variety of sports (both as a player and as a mom), traveling the world experiencing new cultures, and offering her time in a volunteer capacity.
