We’ve been creating, transforming and shaping powerful brands for over 30 years. Brand 360 is our proven approach to building unified brand strategies that give everyone a reason to believe.
Every brand has a story. We create the strategic platforms that define, differentiate and inspire.
From name ideation to global registration and visual identity design, we manage every aspect of brand creation.
We create the iconic visual, written and contextual assets of the brand to express its unique and ownable brand essence.
We align the entire organization to effectively move from current state to the ideal future state, consistently and cohesively.
Creating the programs and campaigns that connect audiences across every channel and every experience.
Tracking and measuring brand performance to optimize outcomes and uncover future potential.
Positioning against the right customer value state is what separates generic brands from essential brands.
Psychological
Psychological value taps into our emotions, desires and sense of belonging. Luxury brands might evoke feelings of sophistication and exclusivity. Automotive brands might elevate our sense of individualism or prestige. By creating physiological connections, brands can foster loyal and devoted followers, and often command a premium.
Functional
Often pragmatic or utilitarian, functional value is related to the benefits and costs of an offering based on its performance. De-commoditizing and creating competitive differentiation are what separate generic brands from trusted brands. Dyson and Maytag are purely functional, yet they own a leadership position by delivering a consistently differentiated value proposition across every channel.
Monetary
Monetary value isn’t just about price, it may include incentives, discounts, contests, preferred loyalty rewards etc. When used as part of a larger promotion or marketing strategy, monetary value can be a key influencer in demonstrating the value your brand provides to the customer and help drive lead generation, customer acquisition and retention.