Plugging In


The electric vehicle revolution is moving at lightning speed. With the expansion of Ford's EV lineup, the push was on to create a custom online ordering and support solution to ensure every customer had the perfect EV charging option.


Helping Ford connect customers across Canada.

Working closely with Ford's EV product and marketing teams, we designed and activated Ford of Canada's first ever EV retail customer home charger e-commerce solution, creating a seamless bi-lingual experience across ordering, distribution and customer support.


In the first four months, EV Program Headquarters at Mindshape has coordinated over 2,000 charger shipments and managed over 15,000 inbound and outbound communications with both Dealers and retail customers. Just another way we help Ford stay connected!


charger shipments


communications with dealers and retail customers


ecommerce sales