We’re on THE same side.

Your success is our success. We believe the best work comes from solid relationships, senior involvement, and the kind of honest thinking that only happens when mutual trust is in the mix.

Partners in
CREATIVE

Working with us may feel unique, because it is. You won’t be handed off to junior teams after the pitch. You won’t get templated thinking dressed up as custom strategy. And there’s no smoke and mirrors when it comes to who you’re actually working with.

Our projects are led by senior strategists and creatives who are involved from the start and carry through until execution is out the door. Teams are nimble, focused, and built around your specific challenge, not an org chart.

We’re respectfully direct. If something isn’t working, we’ll say it. If the scope needs to shift to get the outcome right, we’ll collaborate on that shift rather than protect the original statement of work.

Many of our clients work with us for years, not months, and it’s not because we’re good at renewals, it’s because the relationship compounds in value over time.

The people you’ll work with

David Brown President of Mindshape Headshot

Visionary agency leader driving brand strategy, creative innovation, and digital growth.

David Brown is a visionary leader in brand strategy, creative innovation and digital experiences, with deep expertise in building and scaling teams, platforms and programs. He partners with organizations of every shape and size—from high-growth companies to public institutions—to turn ambition into momentum and measurable results. David is known for his ability to uncover the hidden purpose and passion within brands and turn those truths into meaningful value—building trust, belief and lasting connections with the audiences that matter most.

David Brown

President CEO

Turns ambiguity into sharp choices—and sharp choices into growth.

Beth Stansell is a customer-obsessed strategist who transforms complex challenges into focused, measurable plans. She connects research to positioning, messaging, and go-to-market roadmaps, aligning stakeholders around what to do now and what to do next. Beth’s superpower is clarity: tight briefs, test-and-learn frameworks, and a cadence that keeps teams moving and learning fast.

Beth Stansell

Director, Account Planning & Strategy

Creates transformative stories that ignite desire and participation.

Adam is an experienced creative with a multidisciplinary background in art and copy. From early roles as Jr. Art Director to positions held as Associate Creative Director and Creative Director, his years as a creative professional have equipped him with a solid foundation of communication skills and expert level chops in the realms of Concept Development, Art Direction, Design, Branding & Identity, Advertising and Copywriting. In addition to his professional accomplishments, Adam is proud to be a part of the success of charitable organizations including ALS Canada and Prostate Cancer Canada.

Adam Foley

Creative Director

Architects digital ecosystems that convert—user-first, data-driven, scalable.

James Bishara is a full-stack digital leader who connects web, media, CRM, and analytics into one growth engine. He maps journeys, prioritizes the highest-leverage improvements, and builds experimentation loops that keep performance climbing. From SEO/SEM and lifecycle to automation and dashboards, James turns platforms and data into compounding results.

James Bishara

Director, Digital Marketing

Fueled by passion and powered by years of industry insight.

Karen is a relationship-driven marketing leader who converts brand ambition into results. With over 20 years of experience in integrated marketing, sales enablement, and program activation, she pairs clear strategy with flawless delivery—consistently launching programs that lift awareness, deepen engagement, and fuel measurable growth.

Karen Hodson

Account Director

Builds clarity, cohesion, and momentum, turning vision into operational excellence

Melissa Fauteux is a seasoned operations leader who transforms complexity into systems that scale. With over 20 years of experience in business management across the public and private sectors, she brings a unique blend of strategic discipline and people-first leadership. As Director of Operations, Melissa is the integrator at the heart of the agency’s Entrepreneurial Operating System. She aligns teams, tightens processes, and creates the cadence that keeps work moving with focus and accountability. She is known for operational clarity, strong cross-department collaboration, and a steady commitment to building a culture where great work can happen consistently.

Melissa Fauteux

Director of Operations

The How’s and the What.

How teams
are built

Nimble, senior-led groups assembled around your specific challenge. Experience is an asset we extend to you.

How work
is scoped

We start with the lens of clarity and pointed inquiry. Scopes can evolve as understanding grows, and always with transparency and shared agreement.

How WE USE
momentum

We keep you in the know with regular touchpoints, fast feedback loops, and clear decision-making to keep the task on track.

What
WE ASK
from you

We appreciate honest feedback, access to the right stakeholders, and a willingness to challenge convention when the thinking calls for it.

Word on the Street.

I wanted to take this opportunity to thank you, David, and the rest of the Mindshape team. An amazing collaborative approach to discovery with our key stakeholders and there’s a lot of excitement on the Board about where we are taking the Association, or should I say Institute. 
— Peter Tzanetakis, PRESIDENT
National Payroll Institute
Mindshape has been a valued partner of mine for more than a decade. Most recently, they’ve helped shape Notre Dame’s evolving brand strategy and identity as we strengthen our national and global presence. They show up as a true team, taking time to understand our challenges, then delivering clear strategic thinking and creative solutions that elevate our brand and messaging.​
— Michael O’Connor, EXECUTIVE VICE PRESIDENT
Athol Murray College of Notre Dame
Mindshape brings the scale and expertise we ​need to continually build brand equity and stay meaningfully connected to our customers. I’ve worked with many agencies over the years, and Mindshape stands out for their strategic insight, disciplined discovery, and fully integrated capabilities. They operate like an extension ​of our team and consistently deliver work we’re proud to put into market.
— Joe Puntillo, GROUP MARKETING MANAGER
Scotts Canada Ltd./Ltée