Plugging In
THE CHALLENGE
The electric vehicle revolution is moving at lightning speed. With the expansion of Ford’s EV lineup, the push was on to create a custom online ordering and support solution to ensure every customer had the perfect EV charging option.
The SOLUTION
Helping Ford connect customers across Canada.
Working closely with Ford’s EV product and marketing teams, we designed and activated Ford of Canada’s first ever EV retail customer home charger eCommerce solution, creating a seamless bi-lingual experience across ordering, distribution and customer support.
THE RESULTS
Since its inception, the EV Program Headquarters at Mindshape has coordinated over 8,450 charger shipments and handled over 24M engagements both inbound and outbound with dealers and retail customers with an eCommerce sales growth of over $13,000,000. Just another way we help Ford stay connected.
EXPLORE MORE WORK
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something new?
As brands evolve and markets changes, Mindshape helps build on what’s working and reach even greater impact. We’ll partner with you to unlock fresh ideas, uncover new opportunities, and create work that stands out with clarity, confidence, and purpose.