Geared up to mow
THE CHALLENGE
Spring comes early, and that means it’s time to start thinking about Scotts® full line of incredible lawn care products. After the successful launch of the Scotts® Great Canadian Lawndry contest, we created the Scotts® Lawn Gear contest to deepen brand engagement and turn users into fans.
tHE SOLUTION
We’re helping Canadians mow in style!
We asked Canadians to share their most intimate lawn stories and what a freshly mowed lawn means to them. The best stories won their very own exclusive Scotts® lawn socks and custom Scotts® sneakers, and that was no small feet!
tHE RESULTS
The campaign launched on Facebook and Instagram and leveraged pass-along engagement across social channels to create greater brand exposure beyond the contest. Between the launch of Lawndry 2.0 and the Lawn Gear social contests, we reached an incredible 1.33M people with over 39,000 entries and 3.2M impressions resulting in an estimated earned media value of over $400,000.
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